But some prospects might expect a proposal within 2 hours.
That’s a big gap. So what’s holding things up?
Drafting entire sales proposals from scratch—from finding legal terms, pricing sheets, and formatting—is time consuming. Tweaking unique selling points to match prospects’ exact specifications and inputting variable fields like name, price, and address, all chew up valuable sales time.
And if you’re in a competitive field, after all that prep, you still have to wait for prospects to sign an NDA before sending over your proposal, eating even more time.
30-50% of sales go to the vendor that responds first. So when proposals take too long to produce, you’re putting deals at risk—hot leads cool, prospects find alternatives, and you miss out on revenue.
It’s a big reason why sales reps only spend 39% of their time selling or interacting with prospects and customers.
Not only is it slow and repetitive work, but, even with ongoing reviews and edits from internal parties, errors slip in—which means yet another round of revisions.
On a business level, disruptions like switching between applications for reviews and edits are responsible for a 40% decrease in productivity, which leads to errors that cost the global economy an estimated $450 billion a year.
Sending the contract to every internal stakeholder—product, technical, legal, and so forth—and waiting for their sign-off can kill your deal momentum.
Then there’s (often conflicting) opinions, assumptions, and requested edits from each stakeholder—in an array of formats—which only adds more admin, complexity, and length to an already slow process.
To top it off, what can feel like a merry-go-round of internal approvals can also lead to errors that can undermine a prospect’s confidence in your business.
Lost sales productivity and wasted marketing budget at the hands of ignored, poor-quality, or poorly managed leads cost companies at least $1 trillion each year.
So why do contracts get ignored?
It starts with how you send the contract. Do you:
The problem with these approaches is that they all make signing harder on your prospect, which lowers your chances of getting a deal done fast.
And if a contract requires more than one stakeholder’s signature, it’s the same frustrating experience for every signer.
Failing to following up on contracts can lead to missed opportunities — perhaps it’s why “following up on sent contracts” is the #1 area of the sales cycle SMB plan to improve in 2022.
Managing budget negotiations is a balancing act between protecting your profitability and satisfying prospects’ asks that can span legal, finance, and security teams. And without carefully managed approvals and version control, you risk working from an outdated document or constantly updating different versions of different document—which is not only slow and leads to confusion, but is also prone to human error.
Delays and reviews in the negotiation process may seem minor when view in isolation, but taken together they can add weeks of lost time that you could better spend on prospecting or other deals.
When an average of 7 people are involved in a buying decision for a typical firm with 100-500 employees, without an efficient process negotiations can chew up your time.
This is classic scope creep language and it’s a silent killer. Nearly 50% of projects experience scope creep, and of those that do, only 57% finish within budget and only 51% finish on schedule.
But scope creep doesn’t just stretch out projects, it also reduces your profitability, especially if you’re working with fixed fees as opposed to time and materials. Every unexpected hour of work or extra resource eats into your profits.
Even if your contract is water-tight, you’re still at risk of scope creep causing delays. Sometimes changes need to happen due to new information or unforeseen circumstances.
That’s what change requests are for. But if you’re slow to process them, even they can end up delaying the project and eating into your profits.
Completing projects is a bigger competitive advantage than you might think. Only 29% of organizations “mostly” or “always” complete projects on time.
Sales teams spend just 34% of their time selling. The rest is spent updating data, navigating approvals, and searching for information. In fact, it takes employees average of 18 minutes to locate a document.
And that impacts just how effective your salespeople can be.
What’s more, with so much sensitive information, contracts can become a legal and financial liability.
Think about all the data you collect from every single customer for every sale. If that data isn’t secure, you’re putting you and customers at risk of fines and fraud.
Poor contract management practices cost businesses 9.2% in annual revenue. And data breaches have severe legal consequences—GDPR violations fines can result in fines of up to up to €20 million (roughly $20,372,000) or 4% of worldwide turnover.
Knowing when contracts are up for renewal and notifying customers to ensure contracts don’t lapse is something every business agrees is important.
But have you ever had a customer contract up for renewal and found the whole team scrambling? Or you’ve been so focused on getting new business in the door that your business with current customers stagnates.
When you’re put in this position, not only do you face an increased risk of losing business and the revenue that comes with it, but when you don’t allow time to review terms, costs, and possible renegotiation opportunities it diminishes your leverage, too.
It pays to be proactive about contract renewals when increasing client retention by as little as 5% can boost profits by as much as 95%.